When it comes to social media marketing, the key to success lies in two things - visibility and credibility. These days, consumers in general simply aren’t interested in anything you have to say.
The days of traditional marketing and advertising are dead – today, it’s all about social proof.
It is precisely why businesses worldwide now buy Twitter Followers and other examples of social proof on a regular basis. The greater the extent to which you build a sense of credibility and authority, the more likely you are to be taken seriously.
Still, there are advantages and disadvantages that come with these kinds of social media services. So if you’re planning on going ahead and buying Twitter Followers, be sure to consider the following pros and cons first:
As mentioned, you cannot and will not get ahead on social media these days without social proof. Social proof provides your profiles the kinds of accolades and approval it needs to gain credibility and value in the eyes of others. When Twitter users come across profiles with larger audiences, they instinctively view them as more credible and authoritative in their niche.
By contrast, attempt to get by with very few Followers, and you can’t expect to interpret as credible. The larger your Twitter audience, the more likely you are to stand out on the platform for all the right reasons.
It is also worth taking into account the ‘bandwagon’ effect. Much as many deny it, we’re all massively influenced by the social proof we come across. When we see a huge Twitter audience, we’re naturally compelled to take an interest in what’s on offer and sign up ourselves.
As such, buying Twitter Followers can be a surprisingly effective way of encouraging other Followers to sign up organically. They see your established audience, instinctively assume you must be doing something great and sign up accordingly. An excellent way of building an engaged audience for your business.
Like all social networks, Twitter takes into account a variety of metrics when determining which posts and profiles to promote. For obvious reasons, Twitter isn’t in the habit of granting invaluable exposure to substandard accounts with few Followers and nothing interesting to say.
At the opposite end of the scale, influential accounts with established audiences are far more likely to benefit from the enhanced exposure. Whatever it is you have to say, you’re far more likely to make your voice heard with plenty of social proof. Exposure is making the difference between Twitter profiles that hit the big time and those that fade silently into the background.
One of the biggest benefits of buying Twitter Followers is its potential to deliver immediate and ongoing results. The moment your new Followers are added to your account, you instantly benefit from a more credible profile and improved exposure on the platform. As the Followers you buy are likely to remain in place indefinitely, you’re looking at a seriously affordable long-term investment in your profile’s performance.
When compared to the most alternative social media marketing techniques and strategies, an investment in social proof provides a largely unbeatable ROI. However limited your marketing budget, you’re guaranteed outstanding value for money.
Last up, and it simply makes sense to buy Twitter Followers these days - because everyone else is already at it! From musicians to politicians to business owners to celebrities, the whole world now regularly buys social proof to gain and maintain a competitive edge.
They’re all taking matters into their own hands – why not follow their example? While there’s much to be said for the nobility of attempting to get by the old-fashioned way, it simply isn’t a realistic option today.
As for the downsides, one of the most common issues regarding Twitter Followers purchased for promotional purposes is that they aren’t real. Some service providers like Media Mister and Devumi offer nothing but 100% authentic and verified Followers from active accounts worldwide. By contrast, others provide nothing but fake and fraudulent Followers from dummy accounts, which could have the exact opposite effect on your reputation and credibility.
If looking to go ahead and buy Twitter Followers, therefore, it’s imperative that you do so only from a service provider you know you can trust.
Buying Twitter Followers provides Twitter users with the opportunity to stand out from the crowd and make their voice heard. Nevertheless, the Followers you buy will almost always be passive in nature. Or to put it another way, they will not interact or engage with your profile at any time. Not the end of the world, but it’s important to gauge your expectations realistically.
Larger audiences significantly increase the likelihood of others interacting with your profile and posts, but the Followers you buy will not engage with your profile or your posts.
Last up, along with substandard social media specialists who simply aren’t very good at their job, and there are also plenty of outright scammers out there looking to separate you from your money. Fall foul of a dodgy deal and you could end up in a rather unfortunate situation.
On the plus side, it really couldn’t be easier to avoid these kinds of scams entirely. All you need to do is check out our independent reviews of the very best service providers out there, sticking with established and reputable brands you know you can trust.
Don’t take the risk – choose a top-rated social media specialist and stay safe!